Book Details:
Book Title: The Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian
Category: Adult Non-Fiction (18+), 518 pages
Genre: Non-Fiction Business Economics History
Publisher: Brands Fifth Avenue Inc
Release date: Dec 2025
Format available for review: print (internationally)
Tour dates: Jan 6 to Jan 26, 2026
Content Rating: G rating is because it is a business book - but would appeal to adults.
Book Title: The Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian
Category: Adult Non-Fiction (18+), 518 pages
Genre: Non-Fiction Business Economics History
Publisher: Brands Fifth Avenue Inc
Release date: Dec 2025
Format available for review: print (internationally)
Tour dates: Jan 6 to Jan 26, 2026
Content Rating: G rating is because it is a business book - but would appeal to adults.
Book Description:
We are all entrepreneurs as we try trying to break away from the chains of normative expectation in this grand adventure we call life—as we try to thrive, survive, find purpose, and make sense of all we can be. The Guerrilla Guide for Entrepreneurs takes the reader to a place where old school grit and new-school AI reconcile!
You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, The Guerrilla Guide for Entrepreneurs equips and enlightens you with actionable know-how and skills that are nothing short of life changing.
Does innovation pay? Who are the 12 greatest entrepreneurs of all time that changed the course of civilization and what can we learn from them? With a focus on AI, your scheduled station stops include the art of sales, negotiation, financing, brand building, leveraging AI for competitive advantage, Tales from the Streets and so much more. Eventually, we are left at a mysterious and unknown place as we peek into The Future of Business.
In The Guerrilla Guide for Entrepreneurs, Joseph Gulesserian takes you on a fascinating and indelible destinations filled with twists, turns, glory and tragedy—culminating in a knowledge-packed read that delivers real actionable results. With a blend of humor, insight, and sharp wit, Gulesserian presents a truly unique perspective forged from his lifetime of entrepreneurial business building and his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library.
We are all entrepreneurs as we try trying to break away from the chains of normative expectation in this grand adventure we call life—as we try to thrive, survive, find purpose, and make sense of all we can be. The Guerrilla Guide for Entrepreneurs takes the reader to a place where old school grit and new-school AI reconcile!
You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, The Guerrilla Guide for Entrepreneurs equips and enlightens you with actionable know-how and skills that are nothing short of life changing.
Does innovation pay? Who are the 12 greatest entrepreneurs of all time that changed the course of civilization and what can we learn from them? With a focus on AI, your scheduled station stops include the art of sales, negotiation, financing, brand building, leveraging AI for competitive advantage, Tales from the Streets and so much more. Eventually, we are left at a mysterious and unknown place as we peek into The Future of Business.
In The Guerrilla Guide for Entrepreneurs, Joseph Gulesserian takes you on a fascinating and indelible destinations filled with twists, turns, glory and tragedy—culminating in a knowledge-packed read that delivers real actionable results. With a blend of humor, insight, and sharp wit, Gulesserian presents a truly unique perspective forged from his lifetime of entrepreneurial business building and his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library.
Meet the Author:
Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
connect with the author: website ~ facebook ~ X.twitter ~ instagram ~ linkedin ~ goodreads
Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
connect with the author: website ~ facebook ~ X.twitter ~ instagram ~ linkedin ~ goodreads
Enter the Giveaway:
My Review:
The Guerrilla Guide For Entrepreneurs & The Rest of Us: AI Focused: Career - Business - Startup by Joseph Gulesserian is an interesting book to read. Personally, I think it would be encouraging for those who are trying to enter the business world. The author gives great advice, wisdom, tips and inspiration in his book. I liked his humor, wit, and knowledge on this subject. All throughout there were pages of graphs, pictures, diagrams, and QR codes for diving deeper for further reading. It was interesting to read the history of famous companies and how they were are to be successful. I admired the author's insight and perspective. The number of pages is intimidating at first but his research shows and it was easy to follow and read. I thought it was great.
I am going to give The Guerrilla Guide For Entrepreneurs & The Rest of Us: AI Focused: Career - Business - Startup a very well deserved five plus stars. I highly recommend it for readers who like to read books on Entrepreneurship and Business. I would be interested in reading more from Joseph Gulesserian in the near future. I believe this one would make a great gift for those aspiring entrepreneurs. It is definitely a keeper for continuing and future reference.
I received a paperback copy of Joseph Gulesserian's The Guerrilla Guide For Entrepreneurs & The Rest of Us: AI Focused: Career - Business - Startup from the publisher, but was not required to write a positive review. This review is one hundred percent my own honest opinion.
